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Medical Technology Innovation Shifting to Emerging Markets

Podcast: January 24, 2011

The Burrill Report

Tne Burrill Report (January 24, 2011): Medical Technology Innovation Shifting to Emerging Markets (.MP3,18.04 Mb)

While the United States continues to lead the world in producing new medical technology, emerging markets led by China, India, and Brazil are closing the innovation gap, according to a new report from PwC. The changes are driven by a confluence of factors including regulatory uncertainty and cost pressures in the United States and the growth of academic medical centers, greater investment in research programs and the return of foreign-educated scientists and doctors to their emerging markets homelands. We spoke to Chris Wasden, managing director of strategy and innovation for PwC, about the report, why new medical technology will likely become available in other markets before the United States, and why U.S. companies may have a difficult time embracing the type of disruptive innovation that the markets both here and abroad will demand.

January 21, 2011

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