The Burrill Report (September 4, 2009): New York Launches Campaign Against Sugar-Laden Drinks(.MP3,7.91 Mb)

The New York City Department of Health is pulling no punches on its fight against obesity with a new ad campaign aimed at getting New Yorkers to cut calories by cutting back on sugar-laden beverages. The campaign, which will run in subways, features a beverage being poured, but the liquid transform into a visually-disturbing stream of human fat that fills and spill over a waiting glass. The ad asks, “Are you pouring on the pounds?” We spoke to Cathy Nonas, director of the New York City Health Department’s Physical Activity and Nutrition Programs, about the ad campaign, what’s driving it, and what cities need to be doing to combat obesity as the nation seeks to bring healthcare costs under control.

Click here to view the ads.