The Burrill Report (June 5, 2009): Why Great Technology Is More Important Then Great Management (.MP3,7.42 Mb)

A new study that examines undercapitalized technology companies is turning the conventional wisdom about start-ups on its head, showing that ventures with moderate levels of undercapitalization can still be successful and that a great management team is not more important than having a top-notch technology when it comes to securing sufficient amounts of capital. We spoke to study co-author David Townsend, an assistant professor of management, innovation and entrepreneurship at North Carolina State University, about his findings, the importance of great management versus great technology, and what undercapitalized companies can do to not only survive, but succeed today.