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BUSINESS STRATEGY

Getting Back on Track

Podcast: April 4, 2011

The Burrill Report

The Burrill Report (April 4, 2011): Getting Back on Track (.MP3,11.95 Mb)

Cynapsus Therapeutics is a small Canadian specialty pharma trying to reinvent itself. Under Anthony Giovinazzo, who took the helm at the end of 2009, the company has a new name and new focus. It’s hoping that its reformulation of an existing treatment for Parkinson’s disease can put it on a fast path to revenue with limited investment. We spoke to Giovinazzo about the company’s strategy, the advantages of its reformulated version of the long-standing drug apomorphine, and what lessons can be drawn from the company’s approach.

April 01, 2011
http://www.burrillreport.com/article-getting_back_on_track.html

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